Bathroom remodeling is one of the most popular home renovation projects for homeowners. It is also a great way to establish a business as an expert in your industry and get more referrals from satisfied clients. Getting more leads is key to growing your business, and using Google Ads for Remodeling is one of the fastest and most effective ways to do it.
When you start your Google Ads campaign, make sure to set it up as a “search” campaign so that it can be seen by people searching on the Google search engine. When you do this, you will have more control over the data and metrics that your campaign produces.
Once you have your campaign Bathroom Remodeling Google Ads Setup set up, start by entering the custom budget that you want to spend on your Google ads for remodeling companies each week. When you do this, Google will give you some expected data based on your ad budget that you can use to help determine the performance of your Google ads.
After you have your budget set, it is important to categorize keywords into specific ad groups so that you can better target your audience. This is because it is much more effective to show ads that speak directly to the intent of the person searching. For example, if someone is searching for “bathroom remodeling services,” they probably don’t need to be shown ads that showcase the latest touch-activated floor heating sensor.
Another way to improve the performance of your Google ads is to utilize the Local Service Ads. These are ads that offer a unique pay-per-lead model that will enable you to generate more leads and conversions with a smaller budget. When you select the Local Service Ads option, you’ll need to enter your billing information, as well as some basic details about your business (company name, address, phone number, etc.).
The last step in creating your Bathroom Remodeling Google Ads is to review the settings and confirm that everything is correct. Once you’re happy with the settings, you can publish your Google ad campaign.
To maximize the effectiveness of your Google ads for remodeling contractors, be sure to use demographic targeting to ensure that your ad is being seen by the right audience. For example, it would be a waste of your advertising dollars to send an advertisement for a plumbing repair company in Long Island to a family in Pasadena who is more interested in trying out for “The Voice.” That’s where Google’s ad technology comes in: it is designed to accurately and efficiently target potential customers with the most relevant information. This can save you time and money, so be sure to take advantage of it.